Diamondbrite Ceramic Paint, Fabric and Leather Protection

DIAMONDBRITE LAUNCH NEW CERAMIC PERFORMANCE PAINT PROTECTION

Diamondbrite are delighted to announce the launch of Ceramic Performance Paint Protection; a brand new, state-of-the-art product that takes all the good things about the firm’s renowned and award-winning dealer-level two-stage Paint Protection and improves upon them for a better performing more durable product.

Now a simpler, single-stage application, Diamondbrite's Ceramic Protection, a reactive amino-functional propriety solution, produces a harder and more durable coating on paintwork with increased hydrophobicity.

This tough, permanent barrier provides unbeatable protection from harmful UV rays, acid rain, tree sap, insect fluid, road salt, traffic film, tar and extreme temperature cycles, while also giving the paint an extremely glossy, stunning finish that is easy for the owner to maintain.

Boasting cross-linking properties and non-water soluble, this detergent resistant and strongly hydrophobic protective coating not only enhances the paint’s colour and protects against UV fading and harmful contamination, it means the customer never has to polish their car to maintain a glossy finish – ever!

And, when the car does get dirty, thanks to the coating offering excellent water repellency and preventing the adhesion of grime and contamination to the paint surface, a simple maintenance wash is all that is required to bring it back to its best.

As with the two-stage Diamondbrite (which will continue), every application is covered by Diamondbrite’s Lifetime Guarantee that protects against paint fading and the deterioration of the gloss finish. This means that the Aftercare Kit isn’t the only thing customers will leave your showroom with, peace of mind comes in every box too.

On the inside, Diamondbrite Ceramic offers the same Fabric Protection technology as the award-winning original that prevents liquids penetrating the surface, thus stopping unsightly staining and keeping the upholstery looking its best for the life of the vehicle.

It is also joined by a new Leather Protection product that does much the same as its fabric-treating family member, in keeping leather surfaces looking as good as new by preventing staining and denim dye transfer while keeping general dirt and grime at bay. Both the Fabric and new Leather Protection are also covered by Diamondbrite’s Lifetime Guarantee that gives both the customer and Sales Executive confidence in the product.

Since its launch in 1992, offering the UK firm’s Paint and Interior Protection packages have consistently been one of the most profitable add-on services a dealership can offer, as well as being a guaranteed way of increasing the satisfaction levels of customers by allowing them to be confident their new pride and joy will always look good and be protected, both in terms of its condition and its value.

For the dealership itself the main benefit is an additional income stream and after sales dialogue with the customer! With high profit margins and minimal start up costs, Sales Executives have two routes to offer new customers, and will benefit from a healthy commission at the point of sale.

Almost six full years of R&D has resulted in a product that not only out-performs its competitors in terms of its protective and gloss-enhancing capabilities, it is far more user-friendly and easier to apply too.

Both Diamondbrite 2 stage and Ceramic 1 stage Protection packages come complete with an Aftercare Kit that contains a choice of Diamondbrite’s car care range for the customer to use to look after their car long term and maintain their protection and finish, and there is a range of additional aftercare products available in Diamondbrite’s online shop.

For further information on Diamondbrite Ceramic Paint, Fabric and Leather Protection, please visit www.diamondbrite.co.uk or call 01622 815679.