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Author Archives: Sue Baker

Lotus wants its UK dealer network to grow to 30 outlets

These are pivotal times for Lotus, the Norfolk-based sports car company that celebrated its 70th anniversary last year. It is currently embarked on a decade-long strategy, Lotus Vision 80, to determine what the business will look like by the time it reaches its 80th anniversary in 2028. Plans include a widespread transformation of the business that will bring new models, ...

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Land Rover dealers prepare for the release of the new Defender

Few cars in recent times have caused quite the fizz of expectation that is currently swirling around the new Defender. Land Rover is boldly billing its keenly-anticipated reinvention of its iconic model as a car ‘capable of great things’. It can be pretty confident already that the ultra-rugged newest Landie’s promise of greatness will include making a decent profit for ...

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Car buyers “still as human as ever” despite tech growth

Times change and so do customers. The high-tech, connected world in which we live has moved the goalposts a long way in buyer savviness. It has also made working life notoriously tougher for dealers, battling shrinking profitability as so many consumers spend much more time exploring car choice online than in showrooms. As a long-time specialist motoring writer I have ...

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More focus needed on the buying experience for women

If you are a man reading this, congratulations. You have won the game of life. The world is designed around you. Gender inequality manifests itself in many different ways. Some are relatively frivolous if somewhat irksome, such as the bathroom mirror in a Liverpool hotel I stayed in recently. Even standing on tiptoe, I could only view the top of ...

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Technological advances pose challenge for showroom staff

The rate at which a brave new world of car technology is hurtling towards us is accelerating. It means challenging times for showroom staff needing to keep constantly abreast of the latest developments, arming themselves with the expertise to guide customers through increasingly complex and unfamiliar territory. Already there is a raft of semi-autonomous driver aids to be navigated during ...

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MT Awards: First impressions count when visiting a dealership

Motor Trader Awards judge Sue Baker believes first impressions are critically important when visiting dealerships Work takes me to a lot of dealer showrooms, both as a motor industry and retail motor trade observer keeping tabs on the scene, and as a Motor Trader Awards roving judge travelling across the country to visit businesses and personnel shortlisted for the industry’s ...

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MT Interview: Jaguar Land Rover CEO Rawdon Glover

Over the past four years seismic restructuring has been underway at Jaguar Land Rover (JLR). Under Tata ownership, the group has been investing billions in new product across both brands, and that’s ongoing. It is also well advanced on a major revamp of the dealer network to streamline its structure and bring in common ownership of the two brands in ...

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