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Motorway has launched a new advertising campaign featuring Alesha Dixon.
The campaign launches with a new TV ad, featuring dealers around the country competing with their best price for a character called Helen’s car. The TV spot opens on Helen completing her car’s profile and entering the car in Motorway’s daily online sale – all done from her smartphone, from home.
This campaign is the second instalment in Motorway’s ‘Dealers Compete’ brand platform, which launched in 2022. In addition to the TV ad, Motorway’s new campaign includes radio, social and OOH.
James Wilson, COO at Motorway, said: “As we move towards this year’s peak season in the used car market, we’re better prepared than ever before to support our dealer partners. We’ve increased the volume of cars in our daily online sale, consistently hitting over 1,000 cars a day, providing more choice and depth of stock than ever before. We’ve also introduced countless new features to help drive profitable growth for our dealer partners. With this new campaign, we’ll drive greater awareness of our unique proposition, connecting with an even wider audience and delivering more of the best privately-owned cars for our dealers to buy at a great price.”