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Castrol has launched a new app, Castrol Fastscan, that rewards workshops who purchase qualifying Castrol branded products. The app also provides access to guidance, training, and technical support materials.
Workshop owners using Castrol Fastscan accumulate points for the purchase of Castrol EDGE, MAGNATEC, GTX, TRANSMAX and motorcycle branded products bought by their business, and they can redeem those points against a catalogue of items in ten categories, including consumer electronics and home appliances. The first 200 workshops to sign up for the new app will receive 1,000 ‘free’ welcome points.
Castrol SERVICE workshops which participate in Castrol Fastscan will automatically have access to additional rewards. Over 220 independent workshops in the UK are in the network, allowing them to use ‘Castrol SERVICE’ branding.
Participating businesses receive a comprehensive range of benefits including a Castrol guarantee for the oil used in customers’ vehicles, operation quality certification, branded technician clothing, along with marketing support and training, all designed to facilitate an increase in and retention of customers.
Layla Yebaile, service and maintenance marketing lead at Castrol Europe said: “This easy-to-use app offers an interactive digital hub, created to benefit and support independent workshops.
“This builds on our National Mechanics Month and is part of our strategy to build collaborative relationships with workshops and their staff, helping workshops drive profitability, navigate industry changes and become even more effective.”