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Eden Motor Group is introducing new digital imaging technology for its online vehicle listings at its 21 dealerships in the south of England.
The move, part of a two-year deal starting this month with Auto Imaging, is aimed to improve consistency, image quality and uploading speeds.
The Auto Imaging technology provides sales staff with an app to take guided images of vehicles in stock and gives real-time feedback on image composition and quality when it is captured, helping users to rectify issues as they arise and reducing time-to-web for vehicle listings.
Automation and efficiency are key elements of the Auto Imaging solution and once the images have been collected the app takes care of background replacement and creating a web stock video.
“Working with Auto Imaging has been very collaborative from the outset of the pilot phase,” said James Kurd, operations director at Eden Motor Group.
“Our sales teams were onboarded seamlessly, helped by access to training schemes and online video tutorials. Getting stock online quickly is a key driver for our used car revenues, and the new technology is already making an important difference.”
Chris Gray, managing director at Auto Imaging said: “Visual assets are increasingly important for selling vehicles successfully online; consumers expect to see a wide range of static and video assets with every listing.
“Meeting these expectations has created a significant and growing operational burden, one that often takes salespeople away from the job of selling. That’s why our technology is as much about streamlining processes as it is about optimising the breadth and quality of assets.
Auto Imaging is part of the CitNOW Group, which provides digital services to companies in 64 countries, supporting over 15,000 users.